With a Customer Data Platform (CDP), marketers have taken complete control of both the collection, organization and activation of first-party customer data for specific marketing.
For marketers
Higher ROI
Nearly all Customer Data Platforms provide the capability to apply online, cross-channel personalization for each unique customer. This results in higher average customer value and an improved customer experience.
A 360 customer view leads to actionable insights
A comprehensive, holistic customer profile is made available to other systems and multiple departments within the organization, including offline channels. This aids in creating the best customer experience.
Set up your own campaigns
User-friendliness for marketers is a priority to reduce dependence on IT. With the Flowbuilder and its drag-and-drop functionality, campaigns can be easily automated and set up, empowering marketers to create and manage campaigns with ease.
Our customers
Ontdek hoe we Pets Place hebben geholpen
‘Door niet alleen de baasjes maar ook hun huisdieren te kennen zijn wij maximaal relevant voor klanten’
Other cases
FC Utrecht
An award-winning data-driven experience for the FC Utrecht fan
Nike TEAM
Nominow: the indispensable link serving Nike retailers and clubs around the world
Tommy Hilfiger
Endless segmentation possibilities for Tommy Hilfiger
Headless architecture: integrate all your software through ultimate flexibility
Nominow Customer Data Platform quickly and efficiently integrates all existing systems, toolings and channels. Thanks to the headless architecture and therefore the many APIs and already linked tech stacks, we can implement quickly and configure a piece of customization where necessary.
Discover more
Van Gogh Museum
A 360 customer profile for one of the top art museums in the Netherlands
Article
5 min read
A Customer Data Platform what…?!?
White paper