Nominow: the indispensable link serving Nike retailers and clubs around the world
Nike TEAM is part of Nike Football and focusses on the Team Sales business.
Niketeamfootball serves both retailers and clubs in 26 territories around the world. Nike initiated a transformation in the team sales market, by digitalizing their paper catalog as one of the first brands in this market. For retailers and clubs to adopt this new concept, Nike needs to be ‘spot on’ and relevant for all parties involved.
Nominow has been implemented ‘underneath’ www.niketeamfootball.com, which in essence is the digital catalog. All accounts and selected products are stored there, so Nike knows exactly per club, per user and even per region what the favorite products and colors are. Both the customer experience at the frontend and the distribution of the products on the backend are optimized this way.
More engagement towards the brand from retailers, clubs and players.