The Customer Data Platform (CDP) is occupying an increasingly important place within the marketing stack of organizations. That is why it is important that we continue to share our knowledge of CDP technology with our customers and future partners. Our white papers deal with various perspectives of the CDP, with which we want to contribute to a more complete picture for our customers and prospects.
Our white papers
In the heart of fans - Client case FC Utrecht
Where other clubs only go for one title, FC Utrecht goes for two. In addition to the will to excel on the field, the club also has great ambitions in another area, namely strengthening the bond between FC Utrecht and its supporters. With a fully personalized customer experience at all contact moments between the club and the individual supporter, FC Utrecht wants to offer the supporters of the team an experience that fits in well with the modern football world. This experience requires a unique virtual environment, one that can be created with the help of Nominow Customer Data Platform.
Order in the data chaos with a Customer Data Platform (CDP)