About Tommy Hilfiger

Tommy Hilfiger is a renowned global fashion brand known for its classic American cool aesthetics. With over 12 million active members in its loyalty program, the brand has a strong presence across Europe, continuously innovating to deliver exceptional style and quality to its customers.

The Challenge

Tommy Hilfiger's loyalty program, spanning multiple countries, faced the challenge of fragmented customer data across 23 different systems. The brand aimed to consolidate this data into a single, centralised source to provide a seamless omnichannel experience, ensuring brand consistency and enhancing personalization for every customer and fan.

The Solution

For over a decade, Tommy Hilfiger has relied on the Nominow Customer Data Platform as the foundation of its data management strategy, enabling the creation of a unified customer profile. This powerful tool allows for targeted segmentation and ensures a cohesive brand journey across all channels, encompassing physical stores and online interactions.

The Outcome:

The implementation of Nominow has unlocked endless possibilities for segmentation, enabling the marketing and sales teams to curate highly personalized customer experiences. As a result, the company has witnessed a significant increase in engagement and loyalty, with active members spending 50% more than non-members. This success underscores Tommy Hilfiger's commitment to providing a personalized and consistent brand experience throughout every customer journey.