Nominow as single source of truth

inbound
core
outbound

The original Dutch developed customer data platform Nominow harvests touchpoint data from any source your organisation may operate. It continuously builds and enriches customer profiles in a single data source of truth, serving as a valuable source for any marketing campaign, event or other customer interaction you may want to initiate.

Each company has their own optimised marketing technology stack, therefore every Nominow implementation is unique.

Together with you and your people we assess the situation, the context and strategic orientation in which Nominow will operate. We analyze sources and uses of customer data, IT environment and specific requirements. Your Nominow solution is always set up to your specific situation and needs. We make sure you get in control of your customer data to have real actionable insights available on your demand. A typical Nominow implementation takes 6 to 8 weeks.

Nominow connects with the industries leading software and many more.

For Marketers

You know there’s a lot of market intelligence scattered around in your organisation. But somehow it remains a challenge to get the whole picture, an integrated and actionable insight into what your target groups are up to. Nominow has been developed to solve that issue for you.

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For IT

Everyone in your organisation has specific needs when it comes to software solutions. And you have the thankful task to manage and integrate all these applications. Rest assured; Nominow easily integrates with your IT-environment and connects with other applications seamlessly.

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For Sales

Ever had the issue where the customer database was not up-to-date? Where you didn’t know if database A or B had the most recent data? We know, we have all been there. That is why Nominow implements a single source of truth for your customer data. Finally.

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Other

Managing Customer Data is a serious responsibility. From the 5th of May 2018 the GDPR legislation is in effect. This gives your Customers the right to see, limit of even delete their data. And above all you must be able to show an explicit consent. The Nominow customer data platform is a perfect solution to deal with this.

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Nominow

Nominow is a customer data platform acting as your single source of truth. This is where data collection, cleansing and enrichment takes place.

Get a complete and correct view of your customer’s profile. Nominow enriches your customer data and serves as trusted source for your marketing, analytics and predictions. Feed it with any data source you want: CRM, cash register data, email marketing, ecommerce etc. Nominow instantly improves the quality of your marketing effort.

Nominow
Collect

Collect

Gather customer data from all your available data-sources.

Cleansing

Cleansing

Deduplicate and enrich client data and compose real valuable customer profiles.

Synchronise

Synchronise

Use your validated customer profiles by synching data throughout the entire organisation.

Smart Segmentation
Smart Segmentation

Smart segmentation allows you to analyse your customer data in order to identify and target specific individuals or market segments sharing specific characteristics.

Use Smart Segmentation to explore customers, cross and up sell prospects, create segments and audiences. Act on real and relevant characteristics and prepare your campaigns and events in the best possible way.

Define

Define

Define dynamic customer segments, based on actual behaviour registered in all connected applications.

Export

Export

Export and sync campaign audiences automatically to your marketing applications ready for execution.

Automate

Automate

Set up actions and triggers to continuously adapt to your customers journey.

Orchestration

Armed with actual and real data giving you a bright insight in your target groups, you are now able to execute campaigns that are far more relevant to your customers and therefore more successful.

Use Nominow to orchestrate any customer interaction like campaigns or events. Create, operate, manage and monitor any marketing effort to target the right individual and register, analyse and react on their response.

Orchestration
Control

Control

Easily create automated event-driven campaigns providing relevant content to your customer.

Execute

Execute

Execute data driven campaigns auto piloting your other marketing applications.

Optimise

Optimise

Learn from customer behaviour to immediately have an optimised individual follow-up.

Retention
Retention

Nominow offers state-of-the-art features to manage effective loyalty programmes for your customers in order to grow retention.

Extend and deepen your knowledge about recurring customers by rewarding their loyalty. Know what they like, where they go, how they respond. Growing both customer intimacy and your marketing intelligence.

Leverage

Leverage

Create your own loyalty program, fueled by actual customer data available from on- and offline touchpoints.

Differentiate

Differentiate

Approach and treat your customers based on real purchase and response data.

Target

Target

Target customers with individual fine-tuned promotions and deals knowing their (potential) value and behaviour.

Predict

With Nominow as your single source of truth you now have the ability to predict your customers behaviour. Anticipate market developments and outperform the competition.

Use data from previous campaigns or other interactions to discover patterns in customer behaviour and anticipate their next moves. Nominow not only knows exactly who your customers are, but also what they want.

Predict
Predictive

Predictive

Predict customer behaviour or preferences using machine learning algorithms.

Forecast

Forecast

Forecast on your business and campaign impact, anticipate sales.

Increase

Increase

Identify and target those customers matching your expected and required behaviour increasing your marketing ROI.

Dashboard
Dashboard

Get all the relevant information from your Nominow’s customer database in one overview. See how your data comes to life and experience our promise “where data gets real”.

With the astonishing dashboard feature in our customer data platform we give you clear and Realtime insight on your performance. At a glance see the receipt, response and conversion rates of your campaigns, segmentation of your markets and get ROI information to optimize your marketing effort.

Customise

Customise

Compose your own custom-made and interactive reports, displaying progress based on your own KPI’s.

Improve

Improve

Improve results by sharing next steps and improvements.

Connect

Connect

Connect Nominow data-streams to your existing BI/BA solution like Tableau.

Our customers

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