The original Dutch developed customer data platform Nominow harvests touchpoint data from any source your organisation may operate. It continuously builds and enriches customer profiles in a single data source of truth, serving as a valuable source for any marketing campaign, event or other customer interaction you may want to initiate.
Each company has their own optimised marketing technology stack, therefore every Nominow implementation is unique.
Together with you and your people we assess the situation, the context and strategic orientation in which Nominow will operate. We analyze sources and uses of customer data, IT environment and specific requirements. Your Nominow solution is always set up to your specific situation and needs. We make sure you get in control of your customer data to have real actionable insights available on your demand. A typical Nominow implementation takes 6 to 8 weeks.
You know there’s a lot of market intelligence scattered around in your organisation. But somehow it remains a challenge to get the whole picture, an integrated and actionable insight into what your target groups are up to. Nominow has been developed to solve that issue for you.
Everyone in your organisation has specific needs when it comes to software solutions. And you have the thankful task to manage and integrate all these applications. Rest assured; Nominow easily integrates with your IT-environment and connects with other applications seamlessly.
Ever had the issue where the customer database was not up-to-date? Where you didn’t know if database A or B had the most recent data? We know, we have all been there. That is why Nominow implements a single source of truth for your customer data. Finally.
Managing Customer Data is a serious responsibility. From the 5th of May 2018 the GDPR legislation is in effect. This gives your Customers the right to see, limit of even delete their data. And above all you must be able to show an explicit consent. The Nominow customer data platform is a perfect solution to deal with this.
Nominow is a customer data platform acting as your single source of truth. This is where data collection, cleansing and enrichment takes place.
Get a complete and correct view of your customer’s profile. Nominow enriches your customer data and serves as trusted source for your marketing, analytics and predictions. Feed it with any data source you want: CRM, cash register data, email marketing, ecommerce etc. Nominow instantly improves the quality of your marketing effort.
Gather customer data from all your available data-sources.
Deduplicate and enrich client data and compose real valuable customer profiles.
Use your validated customer profiles by synching data throughout the entire organisation.
Smart segmentation allows you to analyse your customer data in order to identify and target specific individuals or market segments sharing specific characteristics.
Use Smart Segmentation to explore customers, cross and up sell prospects, create segments and audiences. Act on real and relevant characteristics and prepare your campaigns and events in the best possible way.
Define dynamic customer segments, based on actual behaviour registered in all connected applications.
Export and sync campaign audiences automatically to your marketing applications ready for execution.
Set up actions and triggers to continuously adapt to your customers journey.
Armed with actual and real data giving you a bright insight in your target groups, you are now able to execute campaigns that are far more relevant to your customers and therefore more successful.
Use Nominow to orchestrate any customer interaction like campaigns or events. Create, operate, manage and monitor any marketing effort to target the right individual and register, analyse and react on their response.
Easily create automated event-driven campaigns providing relevant content to your customer.
Execute data driven campaigns auto piloting your other marketing applications.
Learn from customer behaviour to immediately have an optimised individual follow-up.
Nominow offers state-of-the-art features to manage effective loyalty programmes for your customers in order to grow retention.
Extend and deepen your knowledge about recurring customers by rewarding their loyalty. Know what they like, where they go, how they respond. Growing both customer intimacy and your marketing intelligence.
Create your own loyalty program, fueled by actual customer data available from on- and offline touchpoints.
Approach and treat your customers based on real purchase and response data.
Target customers with individual fine-tuned promotions and deals knowing their (potential) value and behaviour.
With Nominow as your single source of truth you now have the ability to predict your customers behaviour. Anticipate market developments and outperform the competition.
Use data from previous campaigns or other interactions to discover patterns in customer behaviour and anticipate their next moves. Nominow not only knows exactly who your customers are, but also what they want.
Predict customer behaviour or preferences using machine learning algorithms.
Forecast on your business and campaign impact, anticipate sales.
Identify and target those customers matching your expected and required behaviour increasing your marketing ROI.
Get all the relevant information from your Nominow’s customer database in one overview. See how your data comes to life and experience our promise “where data gets real”.
With the astonishing dashboard feature in our customer data platform we give you clear and Realtime insight on your performance. At a glance see the receipt, response and conversion rates of your campaigns, segmentation of your markets and get ROI information to optimize your marketing effort.
Compose your own custom-made and interactive reports, displaying progress based on your own KPI’s.
Improve results by sharing next steps and improvements.
Connect Nominow data-streams to your existing BI/BA solution like Tableau.
Pets Place, part of IJsvogel Retail, is a retailer who is selling pet food and care necessities via ecommerce and 180 physical store locations. Due to new pure ecommerce players entering the market growing or even keep their market share became a serious challenge for Pets Place. It was time to rethink their brand positioning and marketing strategy.
Sdu are publishers of professional information in the judicial, fiscal and government domains and offer relevant courses. Over the past decade the strategy has evolved from publishing print issues to publishing information through traditional and digital channels. Following previous attempts with other suppliers Sdu had a strong need for a central customer database to successfully service their subscribers in their ‘any time, any place’ information needs.
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