Pets Place, part of IJsvogel Retail, is a retailer who is selling pet food and care necessities via ecommerce and 180 physical store locations. Due to new pure ecommerce players entering the market growing or even keep their market share became a serious challenge for Pets Place. It was time to rethink their brand positioning and marketing strategy.
Sdu are publishers of professional information in the judicial, fiscal and government domains and offer relevant courses. Over the past decade the strategy has evolved from publishing print issues to publishing information through traditional and digital channels. Following previous attempts with other suppliers Sdu had a strong need for a central customer database to successfully service their subscribers in their ‘any time, any place’ information needs.
No problem, just enter your contact details below.